Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Ludovica Sacchi

Milan

Summary

After an experience as an Offline Media Planner, I decided to dedicate myself to follow my passion for digital, working with the Performance team. I have been working for almost five years on Serach, Display, Video and Social Campaigns , and I really like to oversee the daily implementation and optimization of digital campaigns. I take care to ensure not only that all campaigns meet best practices, but I also try to test new beta products in order to get and maintain a competitive advantage in the digital landscape that is always in continuous evolution. Graduated at Università Cattolica del Sacro Cuore di Milano in Languages with a Specialization in business, with a focus on English and French.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Digital Performance Manager

Omnicom Media Group (OMD)
02.2023 - Current

Main Clients: Max Mara Group, Lidl, Università Pegaso, Latteria Nom, Stada.

  • Performance analysis with a focus on continuous improvement identifying optimization opportunities
  • Developed comprehensive performance management strategy, resulting in increased performances
  • Collaborated with cross-functional teams to identify areas of improvement, leading to better alignment of goals and objectives;
  • Direct contact with clients for digital media strategies, campaigns optimizations and final reports

Main platforms:

  • Google Ads
  • Google Analytics
  • Search Ads 360
  • Facebook, Instagram, Linkedin, Twitter, Pinterest, Tik Tok
  • Amazon AMS

DIGITAL PERFORMANCE SPECIALIST

Omnicom Media Group, OMD
05.2018 - 02.2023

Clients: Barilla, Safilo

  • Set up, management and optimization of Paid Social, Search and Video campaigns;
  • Definition of digital communication strategies based on business objectives;
  • Data and performance campaign analysis with the elaboration of final report for paid campaign
  • Direct contact with the client for: campaigns details, strategies elaboration and final reports

Main platforms:

  • Facebook, Instagram, Linkedin, Twitter, Pinterest, TikTok
  • Google Ads (Search, Youtube, GDN)
  • Amazon AMS

Media Planner

OFFLINE, Omnicom Media Group, OMD
11.2016 - 05.2018

Clients: Hasbro, Pepsico Food


  • Planning and monitoring of Campaigns on Offline channels (TV, Radio and Press);
  • Contact with dealers for reservations;
  • Monitoring of the publication of notices in accordance with the timetable;
  • Control of TV ratings of campaign flights (post analysis);
  • Competitor analysis and TV audience analysis

INTERN

MEDIA PLANNER, Omnicom Media Group, OMD
05.2016 - 11.2016

Clients: Pepsico Beverage, Hilton, Ariston


  • Competitor Analysis;
  • TV, Radio and Press campaign monitoring;
  • Campaign Planning

Education

Bachelor - Languages, Business

Università Cattolica Del Sacro Cuore Di Milano
Milan
03.2016

High School Diploma -

Istituto Europeo Leopardi Milano Liceo Scientifico
Milan
07.2012

Skills

  • Digital marketing
  • Performance Optimization
  • Organizational Skills
  • Performance Analysis
  • Problem Solving
  • Strategies

Certification

Certified AdWords Search, Google- Oct 2021-Oct 2022 Certified AdWords Display, Google- Sep2021-Sep 2022 Certified Youtube, Google- Oct2021-Oct 2022 Certified Facebook Media Buying Professional, Facebook- May2021- May 2022 Certified Amazon AMS, Amazon

Languages

English
Upper intermediate (B2)
French
Intermediate (B1)

Timeline

Digital Performance Manager

Omnicom Media Group (OMD)
02.2023 - Current

DIGITAL PERFORMANCE SPECIALIST

Omnicom Media Group, OMD
05.2018 - 02.2023

Media Planner

OFFLINE, Omnicom Media Group, OMD
11.2016 - 05.2018

INTERN

MEDIA PLANNER, Omnicom Media Group, OMD
05.2016 - 11.2016

Bachelor - Languages, Business

Università Cattolica Del Sacro Cuore Di Milano

High School Diploma -

Istituto Europeo Leopardi Milano Liceo Scientifico
Ludovica Sacchi