Zara Qasim

Part of the marketing intelligence, CRM & sustainability team:

• Working on the company's regional strategic plans, which are actively implemented by top management, by doing a Deep dive analysis to identify key trends in the market, highlight target audience groups and industry opportunities.
• Supporting AI projects on competitive analysis, predictive analytics on CRM opportunities, market sizing and sentiment analysis
• Responsible for producing quarterly sustainability updates with satisfaction above 4/5, ensuring alignment with corporate sustainability goals and industry trends- Develop and execute a communications plan to effectively share sustainability progress, key initiatives, and product-related sustainability advancements with stakeholders.
• Managing the CRM platform for Sales & Marketing, overseeing user profiles, ensuring data integrity through monthly updates, and leading initiatives to enhance customer activity and data reporting.

• Contributed to the Cloud & Infrastructure offering portfolio team, conducting competitive benchmarking, market trend analysis, and critical capability assessments to guide development.
• Led go-to-market planning and governance, developing sales assets, use cases, case studies, and spearheading sales readiness programs to articulate the value proposition effectively.

• Market Manager: worked to expand the company’s network by identifying and engaging with over 1000 hotels across the US and UK, fostering direct communication with their managerial teams.
• Content Marketing: utilized HTML to curate engaging and dynamic content for the company’s website to increase brand visibility and engagement.
• Accounts Management: managed invoicing processes with partnered hotels to create more operational efficiency.

Through this event and being a part of an international team, I learnt more about sustainability by connecting minds with culture on topics such as sustainability in food, fashion, and education.

• Worked in a primary care unit for young boys suffering from addiction.
• Composed a short and emotional film of the boys during the internship.
• Facilitated in a fundraising platform for the unit, raising donations in food, clothes and monetary value, as the short film was used on the organizations website and social media.