Zarah Malik
Assistant Store Manager, Lululemon
Amsterdam,NH
Summary
A seasoned professional in commercial Visual Merchandising and Customer Experience Management, exceling in elevating guest satisfaction and optimizing store performance.
I apply creative problem-solving with tact, achieving superior results.
My expertise includes business trend analyses, cross-functional team oversight, and strategic sales tactics.
A consistent track record demonstrates the enhancement of store operations and service quality through adept customer feedback use, comprehensive staff training, and meticulous store management.
Overview
6
6
years of professional experience
Work History
Assistant Store Manager
Lululemon
Hartenstraat, Amsterdam, The Netherlands
2023.07 - Current
- Customer and Employee Engagement: Leveraged daily customer feedback to identify training gaps and improve processes, leading to 80% increase in guest satisfaction. Simultaneously provided feedback and training to staff, enhancing performance.
- Collaboration and Sales Strategy: Boosted organizational efficiency through cross-departmental collaboration and applied strategic sales tactics, such as cross-selling and upselling, to drive revenue growth.
- Store Management and Visual Merchandising: Ensured optimal sales floor and merchandise display conditions, taking necessary corrective actions. Contributed to design and setup of attractive merchandise displays to promote key products.
- Guest Experience and Problem-Solving: Fostered warm and enjoyable atmosphere for guests while approaching each problem with fresh, analytical strategies for swift resolution.
Visual Merchandiser & IDEA Key Leader
Lululemon Athletica
Amsterdam, Netherlands
2021.12 - 2023.02
- Visual Merchandising (VM): Led VM presentations and walk-throughs to enhance guest experiences and align with brand campaigns. Managed periodic product knowledge updates, VM flips, window activations, and signage and label updates, using sales reports and retail performance data to inform decisions.
- Guest Experience: Consistently implemented brand standards and product placement strategies to optimize guests' experiences. Provided technical product education and integrated omnichannel programs into guest experience.
- Product Management: Coordinated store-led tasks including delivery acceptance, product quantity maintenance, monthly consolidations, and weekly inventory tasks. Monitored asset protection to manage life cycle of all products.
- Team Development: Provided real-time training on brand standards, product placement, and visual display techniques. Fostered a respectful and inclusive team environment, accommodating a multinational team speaking 17 languages.
- Strategic Analysis: Conducted weekly business trend analyses to inform VM changes, product placement strategies, and product education. Participated in weekly Trade calls and Regional meetings with regional management and store managers to assess ongoing business priorities.
Store Visual Supervisor
The White Company
London, England
2019.12 - 2021.05
- Visual Merchandising: Executed company's seasonal visual merchandising strategy, including preparation and execution of sales events.
- Inventory Management: Planned stock transitions and maintained stockroom to optimize inventory flow.
- Performance Analysis: Utilized KPIs to drive stock movement, minimize slow/zero sellers, and identify actionable seasonal strategies, resulting in sales increase of 8% in engaged departments.
- Customer Service and Team Support: Assisted front-of-house team in delivering exceptional customer service, demonstrating respect, friendliness, and proactivity.
- Operations and Problem-Solving: Resolved issues promptly, improved operations, and maintained high-quality service. Diligently completed paperwork, identified discrepancies, and took immediate corrective action.
Education
BA (Hons) - Graphic Communication
Central St Martins, University of London
London 2009.09 - 2012.07
Higher National Diploma - Graphic Design
Matthew Boulton College
Birmingham Metropolitan 2007.04 - 2009.07
BTEC National - Multimedia
Matthew Boulton College
Birmingham Metropolitan 2005.09 - 2007.07
GCSE -
Bournville Secondary School
Birmingham 2003.09 - 2005.07
Skills
Communication
Customer Service
Microsoft Office
Adobe Creative Suite
People management
Merchandising plan creation
Seasonal campaigns
Brand alignment
Overstock management
Sales Strategies
Timeline
Assistant Store Manager
Lululemon
2023.07 - Current
Visual Merchandiser & IDEA Key Leader
Lululemon Athletica
2021.12 - 2023.02
Store Visual Supervisor
The White Company
2019.12 - 2021.05
BA (Hons) - Graphic Communication
Central St Martins, University of London
2009.09 - 2012.07
Higher National Diploma - Graphic Design
Matthew Boulton College
2007.04 - 2009.07
BTEC National - Multimedia
Matthew Boulton College
2005.09 - 2007.07
GCSE -
Bournville Secondary School
2003.09 - 2005.07