Summary
Overview
Work History
Education
Skills
Websites
Languages
Additional Information - Hobbies
Timeline
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Catherine Xiubin Zhang

Catherine Xiubin Zhang

Milan,MI

Summary

Highly motivated professional with over 5 years of extensive experience in the healthcare and pharmaceutical sectors, specializing in strategic brand initiatives and multichannel marketing. Proven expertise to lead projects and drive business growth across global markets,


Adept at fostering strong communication and collaboration across teams and stakeholders. MBA graduate with a background in clinical medicine, equipped with a global perspective and a passion for advancing healthcare strategies.


Overview

11
11
years of professional experience

Work History

Account Manager

VML HEALTH (WPP GROUP)
11.2021 - 06.2024
  • Nurtured relationships with key global and EMEA clients, successfully enhanced client engagement and improved client satisfaction rating by 20%.
  • Managed a diverse portfolio of accounts and facilitated communication between clients and internal teams, ensuring clear briefs, debriefs, and consistent updates, driving collaboration across departments.
  • Developed brand strategies including market positioning, audience segregation, and competitive analysis.
  • Designed and implemented go-to-market strategies for product launches, using multi-channel marketing tactics drive engagement and launch success.
  • Oversaw 50+ projects, ensuring seamless execution
  • Defined estimates, forecasts, and scopes to ensure precise budget management.

Consultant

DRCOM GLOBAL CONSULTING GROUP
04.2016 - 10.2020
  • Crafted and led 60+ multichannel marketing initiatives for clients' pharmaceutical products, employing tailored messaging, audience targeting, and creative execution to elevate brand awareness across six international markets
  • Orchestrated 2 nationwide product launches, resulting in significant market penetration and recognition.
  • Developed strategic roadmaps that aligned with client business objectives, consistently exceeding performance metrics and establishing industry benchmarks for innovative campaign delivery.
  • Award: 2017 “Innovative Initiative of the Year” at Sanofi China (budget $600k)

Marketing Manager (internship)

SANOFI PASTEUR
07.2019 - 01.2020
  • Supported top management team in developing business strategy and national brand planning.
  • Managed omnichannel activities and social media accounts for optimal audience engagement, achieving over 200% user base growth.
  • Led pilot digital projects including developing the company's customer-facing e-platform which targeted 1 million users at launch.
  • Collaborated cross-functionally to ensure consistent branding across communication channels. Launch 2 successful nationwide training programs for field teams.

Medical Content specialist

DXY.CN
05.2015 - 03.2016
  • Managed 5 online communities to engage healthcare professionals on academic trends using optimized messaging. Acquired over 70,000 activated users in 4 months
  • Built and maintained strong relationships with 15+ key opinion leaders
  • Oversaw 10 freelance writes to ensure adherence to established guidelines

Physician

3rd Affiliated Hospital of Sun Yat-sen University
06.2013 - 04.2015
  • Managed patient care across multiple departments, including Internal Medicine, Gynecology, Pediatrics, and Surgery, diagnosing and treating diverse conditions under the supervision of senior physicians.

Education

MBA - Brand Management, Digital Solutions

SDA Bocconi of Bocconi University
Milan, Italy
01.2019

Bachelor of Clinical Medicine - Medicine Sciences

Sun Yat-sen University
Guangzhou, China
06.2014

Skills

  • Communication and cross-functional collaboration
  • Project Management
  • Strategic Planning
  • Brand Management
  • Problem Solving
  • Critical Thinking
  • Tools: Microsoft Office, Salesforce, Veeva, Trello, Google Analytics, SPSS, SQL Python (basic)

Languages

Cantonese
Upper intermediate (B2)
English
Bilingual or Proficient (C2)
Italian
Intermediate (B1)
Chinese (Mandarin)
Bilingual or Proficient (C2)

Additional Information - Hobbies

  • Music: Semi-professional violoncellist
  • Sports: Swimming, soccer, and skiing

Timeline

Account Manager

VML HEALTH (WPP GROUP)
11.2021 - 06.2024

Marketing Manager (internship)

SANOFI PASTEUR
07.2019 - 01.2020

Consultant

DRCOM GLOBAL CONSULTING GROUP
04.2016 - 10.2020

Medical Content specialist

DXY.CN
05.2015 - 03.2016

Physician

3rd Affiliated Hospital of Sun Yat-sen University
06.2013 - 04.2015

MBA - Brand Management, Digital Solutions

SDA Bocconi of Bocconi University

Bachelor of Clinical Medicine - Medicine Sciences

Sun Yat-sen University
Catherine Xiubin Zhang