Chloè Zhang
Milano
Summary
Creative Graphic Designer with talent for developing unique custom artwork. Innovative approach to ideas and concept development. Offering 4 years of expertise overseeing individual projects and brand development. Deadline-driven Graphic Designer focused on overseeing projects from concept through final delivery. Successfully creates brand messages, strategies and key graphic productions. Resourceful and hardworking with vendor sourcing expertise and empowering leadership skills illustrated over 4 years of industry success. Proficient Graphic Designer knowledgeable about logos, marketing materials and website design. Demonstrated success at providing complete business services to corporate clients.
Overview
4
4
years of professional experience
Work History
Branding Manager
Royole
12.2018 - 11.2021
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Guaranteed designs adhere to company brand standards and guidelines.
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Collaborated with clients to address brand imaging and marketing style.
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Utilized Adobe Creative Suite to create high-quality graphics, illustrations and layouts.
- Developed and maintained comprehensive library of design assets for easy access and reuse.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Researched and identified new opportunities for product and brand development.
- Communicated with vendors and contractors to incorporate input into project designs.
- Applied skill in color theory and composition to bring client visions to fruition.
- Created marketing materials, including brochures, flyers and product catalogs to brand standards.
Graphic Designer
JinWen
07.2017 - 08.2018
- Developed creative design for print materials, brochures, banners, and signs.
- Met with customers to present mockups and collect information for adjustments.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Designed creative digital displays used in online advertising for local businesses.
- Completed final touches for projects before rollout.
- Utilized typography techniques to create compelling designs.
- Cultivated mobile-friendly designs for variety of platforms.
Education
Bachelor of Science - Art And Technology
Guangxi Arts University
NanNing China07.2017
Skills
- Brand Positioning
- Campaign Planning
- Photography Composition
- Digital Graphics
- Image Manipulation
- Graphic Design
- Visual Design
- Web Design
Timeline
Branding Manager
Royole
12.2018 - 11.2021
Graphic Designer
JinWen
07.2017 - 08.2018
Bachelor of Science - Art And Technology
Guangxi Arts University
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