Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic
Daniele Mastromarini

Daniele Mastromarini

Rome

Summary

I have over 10 years of experience as a brand manager in the premium-luxury automotive sector. I possess excellent interpersonal communication skills. What I enjoy most about my work, aside from analyzing KPIs, is managing people.

I also find interesting studying the competitors to better understand their ranking in the market.

I love structuring process to achieve numerical, economics and qualitative objectieves. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.

Overview

13
13
years of professional experience

Work History

Brand Manager Jaguar Land Rover - Bentley

IWR SRL
04.2022 - Current
  • Definition of objectives and commercial conditions with the financial and national sales companies.
  • Launch of the new retail shop of Bentley Rome.
  • KPIs monitoring
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Optimized social media and digital marketing campaigns presence to engage customers, resulting in higher online visibility and interaction rates.

Brand Manager Alfa Romeo E Jeep

Stellantis
01.2020 - 03.2022
  • KPIs monitoring
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Quality manager for all of brands of Stellantis in Rome (Alfa Romeo, Lancia, Fiat, Abarth, Jeep)

Brand Manager Jaguar Land Rover

Autostar Flaminia SPA
04.2015 - 12.2019
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • KPIs monitoring
  • Definition of goals to achieve with the financial and national sales companies
  • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
  • Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.

Sales Advisor

19th Street Agency
01.2012 - 03.2015
  • Sales Advisor in fashion field
  • Increased sales by establishing rapport with customers and identifying their needs.

Marketing and Communications Specialist

Nife Is Life
01.2011 - 12.2011
  • Maximized advertising ROI by analyzing campaign data and adjusting strategies accordingly.
  • Generated reports to support development and implementation of marketing plans.
  • Wrote engaging and successful marketing, advertising, and website copy.

Education

Master's Degree - Marketing And Communication

University of Rome "La Sapienza"
Rome, Italy
10.2009

Skills

  • Market Analysis
  • Brand strategy
  • Sales strategy
  • Sales Tracking
  • Performance monitoring
  • Marketing Communications
  • Competitor Analysis
  • Campaign Planning
  • Digital Marketing
  • Market Trends Analysis

Accomplishments

    In 2017 we were elected best performer Jaguar Land Rover dealer in Italy for sales and quality objectives

References

References:


  • Antonio Ventura +39 345 3924340

     Sales Director JLR


  • Roberto Castelli +39 334 6011992

     Head Of Network and Business Development Stellantis


  • Pierluigi Mauro Boccanelli +39 335 6003040

     Owner Autostar Flaminia SPA

Timeline

Brand Manager Jaguar Land Rover - Bentley

IWR SRL
04.2022 - Current

Brand Manager Alfa Romeo E Jeep

Stellantis
01.2020 - 03.2022

Brand Manager Jaguar Land Rover

Autostar Flaminia SPA
04.2015 - 12.2019

Sales Advisor

19th Street Agency
01.2012 - 03.2015

Marketing and Communications Specialist

Nife Is Life
01.2011 - 12.2011

Master's Degree - Marketing And Communication

University of Rome "La Sapienza"

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Daniele Mastromarini