Giulia Lamponi

I am responsible for analyzing market trends, category performance, and the competitive landscape to identify growth opportunities across different distribution channels. I monitor sell-in and sell-out performance and analyze commercial data to support category strategies and business decisions, focusing on key KPIs such as sales volumes, turnover, weighted distribution and promotional effectiveness.

In collaboration with the Customer Marketing team, I support the optimization of product positioning at the point of sale through the development and maintenance of planograms, ensuring effective assortment management and in-store execution.

• My responsibilities include conducting market and consumer analysis, monitoring product performance and sales trends, and identifying potential market and geographic growth opportunities. I support the analysis of retail and e-commerce sales data to identify performance patterns and generate business insights to support strategic decision-making. Additionally, I contribute to the planning and execution of product launches and promotional initiatives across retail and online channels, while monitoring product visibility and the effectiveness of promotional activities across multiple platforms, including TV, website, and social media.

• I develop digital and omnichannel marketing strategies, enhancing engagement, brand identity, and performance through CRM, content marketing, store digitalization, and various category management projects. I have also managed in-store displays for multiple retailers, optimizing product presentation and the overall customer experience.

• I supported the Brand Identity team in consulting luxury client companies, contributing to the development of visual and communication guidelines and managing brand assets to ensure consistency with the brands’ positioning and aesthetic standards.