Laura Galeffi
Milano
Summary
Knowledgeable communications professional with several years in developing, implementing and managing public relations strategies and activities. Superb communication skills with talent in developing innovative public relations and marketing strategies.
Overview
24
24
years of professional experience
Work History
International Senior PR & Communication Manager
Tod's Group - Hogan
01.2023 - Current
- Coordination of all legs of Communications to ensure consistency and messages in order to define Brand positioning and promote Brand awareness.
- Developed innovative Communication and PR strategies.
- Produced and distributed internal and external communications.
- Aligned projects and daily activities with company vision, strategies and tactics.
Head of PR & Communication
Lorena Antoniazzi
02.2022 - 10.2022
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos and other collateral.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize ROI.
- Events production
International Senior PR & Communication Manager
Renè Caovilla
11.2017 - 02.2022
- Strategic and operational PR offline & online
- Produced and distributed internal and external communications.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Communication and Events Production for various projects
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
PR Manager - Italy
Tod's Group - Hogan
11.2012 - 11.2017
PR Manager - Europe
Dolce & Gabbana
09.2006 - 11.2012
PR Manger
Gucci
07.2005 - 09.2006
PR Assistant
Fendi
02.2000 - 07.2005
Education
History Degree -
Università Statale
MilanoSkills
- Communication
- PR & Media Relations
- Production
- Fashion & Luxury
- Media Planning
Languages
English
Timeline
International Senior PR & Communication Manager
Tod's Group - Hogan
01.2023 - Current
Head of PR & Communication
Lorena Antoniazzi
02.2022 - 10.2022
International Senior PR & Communication Manager
Renè Caovilla
11.2017 - 02.2022
PR Manager - Italy
Tod's Group - Hogan
11.2012 - 11.2017
PR Manager - Europe
Dolce & Gabbana
09.2006 - 11.2012
PR Manger
Gucci
07.2005 - 09.2006
PR Assistant
Fendi
02.2000 - 07.2005
History Degree -
Università Statale
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