Lucia Petrecca
Summary
Reliable Area Manager successful at operating in high-volume, fast-paced environment. Skilled in searching for new business opportunities, and guaranteeing an excellent experience to partners to meet objectives on stringent timelines. Results-driven and accustomed to overseeing operations with strong attention to detail. Relocating to Madrid.
Overview
8
8
years of professional experience
Work History
JUNIOR AREA MANAGER ITALIA
Moschino
09.2021 - Current
- Manages relationships with wholesale partners (about 100 accounts) for Moschino collections on the Italian market (marketplaces and boutiques)
- Conducts regular performance evaluations with key accounts to identify areas for improvement, develop action plans for growth and address concerns
- Provides sales forecasts and manages the department's seasonal budget
- Develops specific commercial packages for key accounts
- Researches new clients on the area (cold calls, e-mails, and in store visits)
- Collaborates with various departments as marketing, PR and merchandising to ensure alignment and to improve product development
- Analyzes market trends to inform decision-making processes regarding product offerings and pricing strategies
- Identifies areas in need of improvement in daily tasks and implements necessary changes
- Welcomed on board new clients in season from personal research on the area and improved clients sell-out results by 20% with in-season adjustments
SHOWROOM SALES SPECIALIST
Abraham Industries
09.2018 - 09.2021
- Conducted showroom direct sales for Liviana Conti and Semicouture
- Managed commercial relationships with a network of more than 60 partners within the Italian and foreign markets (UK, EU, APAC)
- Supported the Sales Manager through sales analysis and forecast activities
- Led successful sales presentations to prospective clients, resulting in increased partnerships and collaboration opportunities
- Developed strong client relationships through consistent communication and attentive service
- Exceeded sales target by 30% and expanded the network with 15 clients on season
PR OFFICE INTERN
Guitar
04.2018 - 08.2018
- Enhanced office efficiency by organizing and maintaining digital and physical files.
- Streamlined communication with clients by managing emails, phone calls, and scheduling appointments.
BACK-OFFICE INTERN
Max Mara
06.2016 - 08.2016
- Supported sales staff members in their daily tasks, improving efficiency and time management through regular organization and filing.
Education
Master of Science - Economics And Management
University "Luigi Bocconi"
Milan, Italy03.2019
Bachelor of Science - Economics And Management
University "Luigi Bocconi"
Milan, Italy12.2015
Skills
- Business Development
- Database and order Management
- Performance analysis
- Conflict Resolution
- Strategic Planning
- Market Analysis
- Budgeting and Forecasting
- Organizational Skills
Languages
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Timeline
JUNIOR AREA MANAGER ITALIA
Moschino
09.2021 - Current
SHOWROOM SALES SPECIALIST
Abraham Industries
09.2018 - 09.2021
PR OFFICE INTERN
Guitar
04.2018 - 08.2018
BACK-OFFICE INTERN
Max Mara
06.2016 - 08.2016
Master of Science - Economics And Management
University "Luigi Bocconi"
Bachelor of Science - Economics And Management
University "Luigi Bocconi"
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