MATILDA FILOLLI

• Responsible for comprehensive budget planning, allocation, and financial oversight to ensure effective resource utilization, while employing a contract management tool to track and validate contracts and payments.
• Lead the development and execution of comprehensive marketing strategies to increase brand visibility and sales performance.
• Collaborate cross-functionally with internal teams and external business partners to deliver cohesive, on-brand marketing campaigns that align with global strategies while being tailored to the specific needs of the Italian market, as well as the North American and Nordic regions.
• Oversee the end-to-end execution of digital and social campaigns, events, and public relations strategies, aiming to increase brand visibility, drive engagement, and enhance sales performance.
• Develop and present comprehensive marketing strategies and KPI reports to the Board and CEO, ensuring clear communication of business impact and campaign ROI.
• Lead a team of marketing professionals, fostering their development through mentoring and coaching, while managing relationships with external agencies.

• Responsible for researching and developing marketing opportunities, implementing new sales plans, and upselling to existing clients.
• Successfully closed lucrative sales deals through the application of strong negotiation and persuasion skills.

• Led the development of digital strategies with a focus on Inbound Marketing principles, ensuring thorough requirements gathering, functional analysis, and strategic operational management for each project.
• Developed expertise in E-Commerce design and managed projects encompassing CRM, Email Marketing, Social Media PED, website development (including e-commerce), SEA campaign supervision, SEO activities, and custom mobile applications.

• Developed and implemented PPC campaigns on Google AdWords for international clients.
• Evaluated growth opportunities, successfully generating new prospects in both national and international markets.

• Clients: TWINSET, Vitale Barberis Canonico, Lima Corporate