Marketing Manager
AKC Advanced Knowledge Consulting
01.2023 - Current
Hi, I’m
MATILDA FILOLLI
Marketing Manager
Lucca,Italy
Summary
With over 15 years of professional experience, including 7+ years in marketing, I craft data-driven strategies that combine marketing expertise with a strong inclination for sales. My international background, having lived, conducted my studies, and worked abroad for over 7 years, has given me a broad perspective and adaptability in diverse markets.
I possess an empathetic personality, placing importance on team cohesion and encouraging enthusiastic collaboration while maintaining an analytical, pragmatic, and results-driven mindset.
I currently oversee corporate branding, lead generation, and employer branding initiatives, while also managing the inside sales team and organizing both internal company events and external sales events.
My work spans across Italian, Nordic, and North American markets, enabling me to deliver tailored, high-quality marketing communications that align regional nuances with global brand strategies. Fluent in English and Italian, I am adept at driving growth through integrated marketing approaches that balance creative execution with measurable impact.
Work History
AKC Advanced Knowledge ConsultingLucca, Italy
Marketing Manager
01.2023 - Current
Job overview
- Developed the marketing strategy in collaboration with the CEO and the Board, with regular monitoring and reporting on progress, ensuring efficient resource utilization and contract management within budget constraints.
- Led Inside Sales activities to optimize lead generation and qualification, fostering close integration between marketing and sales to achieve business objectives.
- Managed commercial events aimed at acquiring new leads, collaborating with the Sales team to maximize ROI and enhance brand visibility.
- Collaborated strategically with the Sales team to design and implement targeted marketing campaigns tailored to key markets (Italy, North America, Nordic), adjusting communication strategies to meet the unique needs of each market.
- Spearheaded employer branding initiatives and managed internal communications in alignment with the HR Manager and Board, focusing on employee engagement, strengthening corporate culture, and organizing internal events.
- Oversaw and developed the marketing team, emphasizing professional growth and enhancing internal skillsets.
Mediaus SrlCapannori LU, Italy
Sales & Marketing Manager
02.2022 - 12.2022
Job overview
- Identified and developed business opportunities through strategic sales plans and upselling initiatives, driving growth within existing client accounts.
- Managed the complete sales cycle from initial prospecting to contract closure, including successful onboarding of new clients.
Mediaus SrlCapannori LU, Italy
Marketing Project Manager
01.2018 - 02.2022
Job overview
- Led the planning, coordination, and management of marketing projects, ensuring strict adherence to timelines and budgets.
- Developed and executed digital strategies grounded in Inbound Marketing principles, overseeing comprehensive functional analysis during the pre-implementation phase.
- Collaborated with internal teams and external partners to craft and implement impactful strategies, managing activities across branding, digital campaigns, event coordination, content creation, CRM, email marketing, paid social media, website development (including e-commerce), SEA, SEO, and mobile apps.
- Monitored, analyzed, and reported on data and KPIs to assess campaign effectiveness and continuously optimize strategies.
- Managed resources, prioritized tasks, and tracked project progress to ensure successful execution and alignment with business objectives.
BoosterBoxPietrasanta, LU, Italy
PPC Account Manager & Sales Manager
09.2017 - 05.2018
Job overview
- Spearheaded the development and implementation of targeted PPC campaigns on Google Ads for international clients.
- Identified key growth opportunities and successfully acquired new prospects in both domestic and international markets.
Reply S.p.AMilan, Italy
CPM/ERP Functional Consultant
11.2014 - 09.2017
Job overview
- Clients: TWINSET, Vitale Barberis Canonico, Lima Corporate
Inditex UK & IrelandLondon
HR & Payroll Specialist
09.2013 - 06.2014
UBS Financial ServicesNew York City, NY
Private Wealth Management Intern
01.2011 - 05.2011
Education
24Ore Business SchoolMilan, Italy
Master from Corporate Finance And Banking
09.2014 - 07.2015
Baruch CollegeNew York City, NY
Abroad Student from International Marketing
08.2010 - 06.2011
Middlesex UniversityLondon, UK
Bachelor of Arts from International Business (Marketing Major)
01.2010 - 07.2012
Skills
Hubspot (Certified)
Timeline
Sales & Marketing Manager
Mediaus Srl
02.2022 - 12.2022
Marketing Project Manager
Mediaus Srl
01.2018 - 02.2022
PPC Account Manager & Sales Manager
BoosterBox
09.2017 - 05.2018
CPM/ERP Functional Consultant
Reply S.p.A
11.2014 - 09.2017
24Ore Business School
Master from Corporate Finance And Banking
09.2014 - 07.2015
HR & Payroll Specialist
Inditex UK & Ireland
09.2013 - 06.2014
Private Wealth Management Intern
UBS Financial Services
01.2011 - 05.2011
Baruch College
Abroad Student from International Marketing
08.2010 - 06.2011
Middlesex University
Bachelor of Arts from International Business (Marketing Major)
01.2010 - 07.2012
Additional Information
I authorize the processing of my personal data pursuant to Legislative Decree 101/2018 and art. 13 GDPR (EU Regulation 2016/679) for the purposes of personnel research and selection.
Lectureships
“24Ore” Business School (2015): “Activity Based Costing: cost allocation model”
Pubblication
Mariani, L., e Filolli, M., (2015).
Fair Does Not Always Mean Equal. San Francisco: Cost Management, Volume 29, Number 5, pp.6-10.
Abstract: “This article is about how profitability can influence decision-making in selecting which customers to address and the right products/services to provide.”
Lectureships
“24Ore” Business School (2015): “Activity Based Costing: cost allocation model”
Pubblication
Mariani, L., e Filolli, M., (2015).
Fair Does Not Always Mean Equal. San Francisco: Cost Management, Volume 29, Number 5, pp.6-10.
Abstract: “This article is about how profitability can influence decision-making in selecting which customers to address and the right products/services to provide.”
Overview
14
years of professional experience
4
years of post-secondary education
2
Languages
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