Libero Artù Gallo

Giovane neolaureato, con prime esperienze nel settore sportivo in particolare calcistico, che hanno permesso la comprensione e sviluppo degli strumenti base per fronteggiare le sfide del settore, mosso da un grande senso di motivazione e determinazione, con presente senso di intuito e professionalità, che agiscono da fondamenta per la base di una solida carriera all'interno del settore sportivo.

Real Madrid Graduate School, Universidad Europea, Madrid 2026.

Fuondations of Sports Marketing.

"This course establishes a strong foundation in the sports marketing industry, beginning with key definitions, its broad scope, and the emotional resonance that sets it apart. Learners will examine how sports marketing differs from traditional marketing and why sports serve as a powerful cultural and social force. The course then delves into core concepts, including the sports marketing mix (4Ps), audience segmentation, and the distinct roles played by fans, sponsors, and athletes. Participants will explore the major stakeholders in the sports marketing ecosystem—such as teams, leagues, brands, and media—and how strategic partnerships and endorsements drive campaign success"

Real Madrid Graduate School, Universidad Europea, Madrid 2026.

Developing Effective Sports Marketing Effective Strategies.

"This course centers on designing and executing impactful sports marketing strategies. Learners will discover how to craft strong brand identities for teams, leagues, and athletes, drawing on real-world case studies—such as the NBA—to understand what elevates a sports brand to iconic status. The course also explores fan engagement strategies, including audience segmentation, loyalty programs, and the use of AI-driven platforms like LiveLike. In addition, it emphasizes the strategic role of sponsorships and partnerships, introducing frameworks for building value-based collaborations. Learners will examine how modern tech stacks and data analytics enhance marketing performance and decision-making. A dedicated module highlights Real Madrid C.F.'s digital transformation and its innovative use of personalization to deepen fan relationships"

Real Madrid Graduate School, Universidad Europea, Madrid 2026.

Sports Marketing Strategies & Innovation.

"This course examines how emerging technologies and evolving formats are transforming the landscape of sports marketing. Learners will gain insights into planning and executing marketing strategies for both local and global sporting events, with a focus on building momentum before, during, and after each event. Special attention is given to how organizations like the IOC sustain long-term fan engagement. The curriculum explores the use of cutting-edge technologies—including augmented and virtual reality, blockchain, and NFTs—and how these tools are reshaping fan interactions and brand experiences. It also investigates the growing influence of esports and the convergence between gaming and traditional sports"

Real Madrid Graduate School, Universidad Europea, Madrid 2026.

The Future of Sports Marketing.

"This course provides a forward-looking perspective on the trends, challenges, and opportunities that will define the future of sports marketing. Learners will explore strategies for international expansion, how to adapt to cultural differences, and how brands like Real Madrid C.F. have achieved global success. A key focus is the shift to fan-centric models, including personalized content, exclusive memberships, and experiential marketing designed to deepen fan loyalty. The course also covers monetization strategies that go beyond traditional revenue sources, highlighting digital products, subscription models, and innovative pricing technique"

ESSEC Business School, Parigi 2026.

High-Performance Sport Leadership Excellence.

"This MOOC offers a fresh perspective on leadership. It defines the concept of leadership through the testimonies of high-performance athletes (Michaël Jeremiasz, Florence Masnada, Sarah Ourahmoune, Florian Rousseau, Lilian Thuram), alongside analyses by Guy Ontanon (national coach for relays and sprint). From the experience of these great athletes, five components of leadership emerge: Finding the right words and knowing how to convey them – Organizing the short term for the long term – Pursuing explosiveness – Combining and taking risks – Building confidence. These components are then connected to leadership theories and tools by the directors of the ESSEC Changement and IMEO chairs, David Autissier and Jean-Marie Peretti."