Sophie Tournebize Fasanella

Led strategic medical communication and omnichannel initiatives across 18 priority brands in Italy, driving HCP engagement and cost efficiency.

• Omnichannel Execution: Implemented integrated plans across Oncology, Vaccines, Specialty Care, and Primary Care
• Engagement & Efficiency: Increased HCP engagement by 20% through key projects while achieving 98% content reuse and reducing costs by 20%

Led global brand and paid media strategies, driving growth and market expansion.

• Paid Media Strategy: Increased website traffic by 30%, conversion by 25%, and revenue by 20%
• Brand Expansion: Grew two Hospital brands, exceeding sales targets by 15% and increasing market share by 2%
• MROI Optimization: Established strategic frameworks to improve investment allocation and support business growth

Led omnichannel excellence initiatives by developing and scaling channel best practices across teams and brands.

• Channel Excellence: Designed and implemented a best practice sharing model to standardize omnichannel execution
• Capability Building: Improved team effectiveness and consistency in campaign delivery across multiple brands
• Impact: Increased campaign performance and efficiency through optimized channel mix and knowledge sharing

Led digital innovation pilots across key European markets, advancing virtual care and patient solutions.

• Virtual Care: Implemented Virtual Care Ecosystem and Digital Mentorship Circles in Italy, Germany, France, and Spain
• Patient Innovation: Conducted global assessments and piloted a Digital Companion for ATTR patients

Drove digital innovation and patient-centric strategies, strengthening collaboration and accelerating solution adoption.

• Digital Culture: Boosted internal collaboration on digital projects by 85% through Healthcare Hub and Open Innovation initiatives
• Startup Collaboration: Partnered with startups to launch innovative solutions, adopted by three business units within one year
• Patient Strategy: Led patient-centric initiatives, co-creating omnichannel solutions with advocacy groups to improve education, engagement, and access to care

Drove B2B marketing strategy and campaign optimization to support lead generation and business growth.

• Lead Generation: Executed global B2B campaigns to generate and nurture high-quality leads
• Performance Optimization: Continuously tested and refined campaigns to maximize response rates and ROI

Drove digital marketing and customer experience initiatives to strengthen brand positioning and lead generation.

• Digital Marketing: Managed campaigns to enhance brand visibility and lead management
• Platform Transformation: Led migration to a European website platform, improving consistency and scalability
• Customer Experience: Implemented Customer Satisfaction Index, leveraging insights to improve service quality and dealer processes
• Sales Training: Delivered training programs to sales teams, enhancing product knowledge and sales effectiveness

Drove B2B marketing strategy and campaign optimization to support lead generation and business growth.

• Lead Generation: Executed global B2B campaigns to generate and nurture high-quality leads
• Performance Optimization: Continuously tested and refined campaigns to maximize response rates and ROI

Drove digital and brand initiatives at European and local levels, supporting business alignment and market needs.

• E-business Management: Analyzed market needs and managed a European e-business platform to support digital growth
• Brand Harmonization: Coordinated brand alignment in Italy in line with European strategic plans